Here’s How to Network When You Don’t Know Anyone in Business

About 80% of professionals say networking is an important factor for career success. As a business owner or aspiring entrepreneur, your network can open doors you didn’t even know were there. But what if you don’t know anyone yet? In this article, we’ll show you how to start building meaningful connections that can help get your business moving.

1. Reach Out Online

One of the easiest ways to start finding people in your corner is through LinkedIn. You can use the search and filter tools to look for people in your field who are in roles you look up to—think founders, CEOs, or marketing leads.

When you send a direct message, keep it casual and genuine. Don’t open by trying to sell something. Instead, focus on making a real connection. As the conversation grows, you can follow up or share something valuable. You never know if it could lead to working together or if they’ll point you toward even more opportunities.

2. Connect With Just One Person

Building a whole network can feel overwhelming, but it really just starts with one person. If you’re in school, that could be a professor, advisor, or mentor. Ask them a simple question about their career or business, then follow up with, “Do you know anyone in this industry I could talk to?” That one conversation can easily snowball into more connections and help you grow your network step by step.

3. Talk About What You Do

You have to get comfortable talking about what you do. Whether you’re in line for coffee, hanging out at a local event, or chatting after class, always have a quick “elevator pitch” ready. If someone asks about your life or work, be confident and keep it short. For example:

• Start with your role or business: “I run [your business]” or “I’m working on [your project].”
• Add a quick goal or focus: “Right now, I’m focused on [your goal/offer].”

This summary makes it easy for people to see how they can help or even connect you with someone they know.

4. Volunteer Where Your Interests Align

Whether you sell handmade crafts or care about nonprofit work, look for volunteer opportunities that line up with your interests and your business. A quick online search can point you to local events, projects, or committees to get involved in. Volunteering connects you with people who share your passions and also gives you the chance to meet potential collaborators or even find a mentor.

5. Join a Networking Group

There are tons of online and local networking groups you can tap into with just a quick search. On social media or platforms like Meetup, you’ll find groups that meet at places like coffee shops or public libraries for weekly business sessions. About 95% of professionals say face-to-face meetings are key for building long-term business relationships.

You don’t have to know anyone to get started. Join a group, introduce your business, and don’t be shy about asking questions or sharing feedback. Over time, people will start to recognize you, bring you into conversations, and open doors to new opportunities for your business.

Get Started

If you’re starting with zero connections, pick just two of these options and try them today. Maybe you’ll send a direct message on LinkedIn and also look for a networking group in your area. Stick with one or two approaches consistently, and remember that networking is a long-term commitment. The earlier you start, the more connections you’ll build in college, in your career, and in your business.

The Kantner Foundation supports emerging business leaders who are ready to take on their college years. Learn more about our scholarship opportunity here.